SAP BW/4HANA is heaven sent
Updated: Jun 21, 2020
Customers get what they want with SAP’s next-generation data warehouse.
Imagine you are a global bicycle retailer and all your relevant data is stored in cubes in a structure like a Rubik’s Cube. You notice that sales have increased in Modesto, California, but you don’t know why. Could it be the weather, the topography, the income levels? Inserting a new ‘cube’ of demographic information would help you understand the local environment, so you could further increase sales.
“Inserting a new info cube in your current data warehouse would be like inserting a new cube into a Rubik’s Cube. It would be impossible without taking the entire cube apart and actually replacing one of the existing cubes, because the structure is inflexible and does not allow you to make changes easily,” said Bernd Leukert, member of the Executive Board of SAP SE, Products & Innovation, while addressing the crowd at the SAP BW/4HANA launch at the Terra Gallery in San Francisco.
“But if you were managing your data with SAP’s new data warehouse solution, SAP BW/4HANA, you could add new data sources in minutes, run simulations, analyze the outcomes, and make decisions based on the insight you acquired. For example, you might decide to run a personalized email campaign aimed at those 600,000 people in your database of 1.5 million customers who have similar characteristics to the population in Modesto, California,” he said after demonstrating the new product on stage.
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